About

Main Street Music was established in 2008 by the Southwicks, nestled in the beautiful historic market town of Pembroke it became renowned for it’s sterling service and high quality stock.

In 2022 Main Street Music was taken over by George Parfitt and five successful years continued and the shop re-established itself as an integral part of the local music scene, as well as attracting returning customers from all over the world.

As of late 2026 after much consideration, George closed Main Street Music as a retail shop and reopened as an appointment-only bespoke guitar making workshop. Due to rising costs & pressures from dealerships, as well as fierce competition online- closing the retail shop has allowed the business to facilitate George's passion of guitar making. 

About George 

Since teaching himself to make cigar box guitars from a garden shed in 2014 for a GCSE art project, George has received an array of achievements and success. His first guitar won first prize at Tenby Museum & Art Gallery, and has since built over two hundred instruments.

After hosting workshops at several music and arts festivals teaching how to make cigar box guitars in 2017 he was awarded a Winston Churchill Fellowship Grant for traveling to the USA to research the Cigar Box Guitar Revolution.

Upon returning he went on to study Historic Musical Instruments at West Dean College of Arts & Conservation and received the Janet Creasey Scholarship for Stringed Instrument Makers. In the second year George was awarded the Queen Elizabeth Scholarship for British Craftsmanship and received a Distinction for his studies.